Student Creates an Emotional Commercial That Tugs at Your Heartstrings

The entire purpose of an advertisement is to connect with the viewer and elicit an emotional response. A German student named Eugen Merher has succeeded in doing just that with a brilliant and moving commercial about something we all have in common, aging.

Film Student Eugen Merher Creates a Mock Adidas Commercial That Tugs at Your Heartstrings.

German student Eugen Merher has created a mock Adidas commercial entitled “Break Free.” It tells the story of an older man who wants to run again. A retired marathon runner who is confined in a nursing home notices a man running outside. That moment rekindles his love of running and gives him life again.

He laces up his well-worn Adidas running shoes and attempts to run; however, he’s prevented from running outside after every attempt. After the nursing staff confiscates his running shoes, something wonderful happens. It may bring a smile to your face, or make you cry, or both.

Watch “Break Free” by student filmmaker Eugen Merher…


Eugen Merher’s mock Adidas ad strikes an emotional response in nearly everyone because we are all young at heart. No matter how old we get, there will always be that little girl or boy inside of us that simply wants to run outside and play. Unfortunately, Adidas never publicly acknowledge the advertisement but with over 15 million views already, Eugen Merher should be proud of what he created.

Here are some of our favorite YouTube comments from the video, “Adidas – Break Free” by Eugen Merher:

  1. “I’m not crying, I was just dropping onion juices in my eyes…” – What
  2. “This inspired me to go out, and buy Nike shoes. Thank you, Adidas! Just do it!” – Mark Mata
  3. “This should be on a super bowl commercial.” – Prisera1221
  4. “Wait wait, this is a fan-made ad??? Really? What a Masterpiece. I wish that Adidas buy this commercial.” – NlsnRMA

Please share this brilliant mock Adidas commercial created by a student filmmaker Eugen Merher with your friends and family.

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