Social Campaign Encourages People to ‘Shovel It Forward’ and Brighten up Someone’s Day

Social Campaign Encourages People to 'Shovel It Forward'.

With record snowfalls in many parts of North America and record freezing temperatures, some people would love a little help this season. Canadian Tire, a popular retail company in Canada recently launched a social campaign called ‘Shovel It Forward’ which encourages everyone to perform acts of kindness this winter like shoveling a neighbor’s driveway.

We feel great when helping others and many people like seniors often would appreciate help clearing out their driveways. As more people help out the community, it inspires confidence in everyone.


Shoveling can be a strenuous task for older individuals and firefighters from the Greenfield Fire Department in Greenfield, Wisconsin went above and beyond the call of duty. After responding to a call where a man had a cardiac emergency as he was shoveling, they shoveled his entire driveway once the man was transported to the hospital successfully.

Their story inspired many people and Canadian Tire will be sending 20 branded snow shovels to the staff at the Greenfield Fire Department to show their appreciation.


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