With technology advancing at an unprecedented rate, new devices and apps are constantly being released—each one promising to simplify our lives, keep us connected, and increase productivity. While many of these innovations truly do offer convenience, they also come with a downside: distraction. Unfortunately, that distraction often creeps into moments that require our full and undivided attention. One of the most dangerous examples of this is driving.
AT&T has released a powerful and emotional video that delivers an unforgettable message about the risks of distracted driving. The video follows the lives of six different people, each going about their normal, everyday routines. They’re portrayed as relatable and ordinary—just like any of us. But in a single moment, everything changes. Their lives, and the lives of their loved ones, are impacted forever due to one careless glance at a phone.
The strength of this video lies in its raw and honest portrayal of how quickly tragedy can strike. It doesn’t dramatize—it reflects reality. One small moment of distraction, whether to read a text, respond to an email, or check a blog post, can have life-altering consequences. It’s a sobering reminder that when you’re behind the wheel, nothing on your phone is more important than the road ahead.
Watch AT&T’s ‘It Can Wait’ TV ad entitled ‘No Post is Worth a Life’…
AT&T’s #ItCanWait campaign is a crucial initiative that encourages drivers to stay focused and avoid using their phones while driving. They’ve also created the DriveMode app, which helps eliminate temptation by automatically silencing incoming messages when driving. I applaud AT&T for using their platform to raise awareness and promote safety.
Please visit the ItCanWait.com website to learn more, take the pledge to never drive distracted, and share the message. Let’s all do our part to keep ourselves—and each other—safe on the road.
Please share this important ‘It Can Wait’ video about distracted driving with your friends and family.
