So many people suffer from hearing loss. When companies create new services to help these individuals, it makes a huge difference. The hearing impaired face challenges in day-to-day communication, especially in environments that do not cater to their needs. Hence, when global corporations step in with innovative solutions tailored for these individuals, it doesn’t just make a difference, it transforms lives.
Samsung, a leading tech giant, created a new video call center for people with hearing problems. But rather than merely announcing this service, they created a promotional “Hearing Hands” ad and it’s terrific. Their promotional “Hearing Hands” advertisement showcases a day in the life of Muharrem, an ordinary man with a heart of gold, who experiences something extraordinary. One day, as he walks in town with his sister, residents he comes in contact with communicate in sign language. Everybody in the video learned sign language to make Muharrem’s day extra special.
Watch this touching “Hearing Hands” ad by Samsung…
The beauty of this Samsung video isn’t just in its surprise element, but in the underlying message it conveys. The entire event was orchestrated by Muharrem’s sister, who rallied the community to learn sign language. She wanted to ensure that even for a day, her brother would experience a world without barriers.
Samsung’s “Hearing Hands” ad, beyond promoting a service, emphasizes the importance of inclusivity and understanding. It serves as a potent reminder of the potential for compassion and unity in communities, and how simple acts of kindness can profoundly impact an individual’s life. Through this heartfelt gesture, Samsung not only showcases its commitment to catering to the needs of all its customers but also promotes a world of empathy and connection.
Please share this “Hearing Hands” ad by Samsung to help raise awareness about hearing loss with your friends and family.