Some of the most heartwarming and endearing Christmas ads often come from retailers such as John Lewis and Edeka. In partnership with The Royal British Legion, UK supermarket giant Sainsbury’s recreated the First World War Christmas Truce of 1914. Sainsbury’s 2014 advert which commemorates 100 years since the First World War strikes all the right emotional chords.
In the advertisement that runs nearly 4 minutes, German soldiers begin singing ‘Silent Night’ while in the trenches on Christmas Eve. When British soldiers hear them, one brave soldier carefully emerges from the trenches and makes his way into ‘no man’s land’. The German soldiers do the same and shake hands with British soldiers before exchanging gifts, tending to fallen soldiers on both sides, and even taking in a game of soccer.
Watch Sainsbury’s advert about the Christmas Truce of 1914…
While Army Generals were reportedly angry after the incident, it still demonstrates the peaceful nature of the human spirit. The chocolate bar featured in the ad was sold by Sainsbury’s during their 2014 campaign. All the proceeds from the sale were given to the Royal British Legion.
Please share this touching advert by Sainsbury’s about the Christmas Truce of 1914 with your friends and family.