When it comes to marketing and social media, sometimes a little humor can go a long way. Groupon, a company known for its quirky and often amusing product descriptions, featured a product called ‘The Banana Bunker’ on its website. But there’s a twist – bananas, by nature, are often associated with phallic symbols. When the company shared the product on Facebook, customers went B-A-N-A-N-A-S. The comment section quickly got filled up with sexual innuendos and while most companies would have shut down comments completely, Groupon just rolled with it.
What could be the best example of marketing done well, Groupon’s marketing team and its talented group of writers shined. They quickly responded to every cheeky comment with a hilarious response that made reading the comments incredibly entertaining. It turned the comment section into a side-splitting comedy show! The result was a viral sensation that also created a high amount of social sharing which is one of the reasons why the product sold out. This ingenious marketing strategy demonstrated Groupon’s ability to think on its feet, engage with its audience, and turn a potentially awkward situation into a triumph.
I’ve always enjoyed Groupon because their product descriptions are always funny but this particular instance stands as one of their best efforts. It showcases their ability to not only promote their products but also create an unforgettable and entertaining experience for their customers.
In a world where businesses often play it safe and avoid controversy, Groupon’s approach reminds us that a little humor and wit can break through the noise and leave a lasting impression. It’s a shining example of marketing done well, blending humor and engagement to create a memorable and shareable experience. And for those who witnessed this social media spectacle, it’s a reminder that laughter is, indeed, a universal language.
Please share these hilarious comments for the banana bunker with your friends and family.
