The entire purpose of an advertisement is to connect with the viewer and elicit an emotional response. A German student has succeeded in doing just that with a brilliant and moving commercial about something we all have in common, aging.
German student Eugen Merher has created a mock Adidas commercial entitled “Break Free.” It tells the story of an elderly man who wants to run again. A retired marathon runner who is confined in a nursing home notices a man running outside. That moment rekindles his love of running and gives him life again.
He laces his up his well-worn Adidas running shoes and attempts to run but is prevented from running outside after every attempt. After the nursing staff confiscates his running shoes, something wonderful happens. It may bring a smile to your face, or make you cry, or both.
Watch “Break Free” by student filmmaker Eugen Merher…
The ad strikes an emotional response in nearly everyone because we are all young at heart. No matter how old we get, there will always be that little girl or boy inside of us that simply wants to run outside and play. Please share this brilliant mock Adidas commercial created by a student filmmaker with your friends and family.